AI and market technology
Responsible Use of AI in Market Research
AI may support research, but it cannot remove uncertainty or guarantee an outcome.
What AI may assist with
AI systems can organise large datasets, summarise information, identify statistical patterns and help users compare scenarios. Their output depends on the quality, relevance and timeliness of the data and instructions supplied.
Important limitations
- Models can be wrong, incomplete or based on outdated data.
- Historical relationships may fail when market conditions change.
- Automated systems can react poorly to volatility, outages or unusual events.
- An apparently precise forecast is not a certainty.
Human responsibility
Users should review sources, question assumptions, set risk limits and understand how an automated tool behaves before relying on it. AI output is general information, not personal financial advice, and should not be the sole basis for a financial decision.